Exclusive Q&A: Decathlon applies RFID across the enterprise

Chain Store Age, 1.14.22 – When and why did Decathlon start using RFID technology?

Being a vertically integrated company, we research, design, manufacture, market and retail our own branded apparel, equipment, and related sports merchandise. Having to manage logistics, inventory, labeling and tracking of the thousands of products we produce, we looked for a game changer to overcome these challenges and streamline the complexities efficiently.

Decathlon decided to use technology-agnostic GS1 standards and adopt Electronic Product Code (EPC)-enabled Radio Frequency Identification (RFID) to uniquely identify every product in our portfolio, worldwide. The chosen data carrier was RAIN RFID tags, upon which the chosen data format was the EPC.

Even though we are vertically integrated, we chose to utilize GS1 standards in order to be able to uniquely identify Decathlon’s products anywhere and in any kind of supply chain.

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